Daventry Town Centre Vision 2035 (Draft)


1. Introduction & Context

Thank you for your interest in the Daventry Town Centre Vision 2035. We are keen to hear your views on the town-wide initiatives and proposals presented below. Together, these ideas form the basis of the Vision.

The Phase 1 consultation took place between 13th July and 16th August 2020 and explored what residents, businesses and Daventry Town Centre users see as its strengths and weaknesses, and the challenges and opportunities it faces. The results of the Phase 1 consultation were collated in a report including a range of ideas and priorities for the town centre to move forward, in the light of what residents and businesses suggested. The Phase 1 consultation findings report can be downloaded here. The current Phase 2 is consulting with residents, businesses and Daventry Town Centre users on the draft Vision. The Phase 2 Survey closed at midnight 10th January 2021.

Download Phase 1 Report

On 15th December a webinar took place followed by a Q&A session, the recording is included below and on YouTube:


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Future Growth

In 2020, the population of Daventry District is 87,464. By 2035, this figure is predicted to increase to 103,472 [1]. Daventry town had an estimated population of 26,492 in 2019 [2]. Considerable growth proposed in Daventry town, on sites such as:

  • North East Sustainable Urban Extension (3,400 new homes [3])
  • Monksmoor Park Garden Village (approx. 1,000 new homes [4])
  • Mickle Well Park (approx. 500 new homes [5])
  • South West Sustainable Urban Extension (approx. 1,100 new homes [6])

Overall, the above development proposals would deliver 6,000 homes in and around Daventry town. Based on the average UK household size, the above sites alone would support a population of 13,800 new inhabitants. These four proposed sites would therefore account for approximately 86% of Daventry District’s estimated population increase up to 2035.

If approved, these development sites would be accessible via the existing road network, on roads such as the A425 and Eastern Way. A key purpose of the Vision is to ensure that the existing town centre can accommodate and fulfil the needs of the local community in a sustainable way.

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Active Travel

The Vision incorporates a number of active travel initiatives to ensure that there is an added emphasis on using sustainable transport modes within Daventry Town Centre. By 2035, Daventry Town Centre and its surrounding neighbourhoods will be well-connected and easily reachable by foot and by bicycle through the provision and prioritisation of clear wayfinding and dedicated cycle lanes and walking routes. This approach will safeguard the Town Centre’s status as the lively heart of Daventry, as all those living in Daventry town will be able to reach the town centre within ten minutes by bicycle.

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Green Infrastructure

Daventry town is set within a landscape of undulating hills and valleys. The prominence of surrounding hills (such as Borough Hill) is reinforced by woodland fragments that are set within a series of east-west river valleys. Smaller agricultural fields bounded by well-defined hedgerows surround the town [7].

Daventry town has a significant number of green spaces, including the Country Park, New Street Recreation Ground / Jubilee Park, Daneholme Park, Mayfield sports pitch and an assortment of playing fields and recreations grounds. These green fragments provide important habitat for wildlife and recreation space for local residents. Blue infrastructure – which includes water elements such as the Daventry Reservoir, Drayton Reservoir and the Grand Union Canal (which all lie to the north of Daventry Town Centre) are wildlife-rich and provide recreational space and waterway routes.

Our Vision seeks to implement a number of sustainable urban drainage and rainwater storage elements to reduce the level of surface water runoff around the town. In addition, additional walking and cycling route linkages to green infrastructure will be created to ensure that the local community can capture the benefits of these natural settings. Furthermore, our proposals will improve these spaces and will implement greenery within the town centre to create a serene and attractive town centre environment.

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Built Heritage

Daventry has a rich built heritage which consists of a wealth of listed buildings that are mostly covered by the central Conservation Areas. The Daventry Town Centre Conservation Area [8] states that there is evidence of burgage plot formations of medieval buildings behind Georgian and Victorian facades within the town centre. The traditional shopfronts along Sheaf Street and the High Street enhance the grand architectural styling within the local area. Of particular importance is the Burton Memorial, the Grade I Holy Cross Church, Grade II* Moot Hall, Grade II* Saracen’s Head Inn and a concentration of other Grade II* buildings along the High Street and Sheaf Street. Together, these important landmarks shape Daventry’s unique character and its historic role as a Northamptonshire market town. The Vision will conserve and enhance these historic assets, whilst also promoting pedestrian movement within the town centre as a way to ensure that these components continue to be recognised and respected by local residents.

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Public Realm

The town’s public realm includes public spaces such as squares, streets, pathways and areas where activities take place. These spaces are organically hierarchical, with principal core streets and squares such as the High Street, Sheaf Street and Bowen Square providing opportunities for pedestrian movement and circulation to outer areas. Outer town public realm elements mark a gradual transition from pedestrian-focused areas to more car-centric areas which link to the edge-of-town industrial estates. The Vision recognises the importance of the core public realm as key nodes and focal points and will therefore strengthen the connectivity within these inner areas, as well as incorporating public realm enhancements to improve the overall attractiveness of these spaces. Street furniture and greening measures will play an integral role in rejuvenating and re-imaging these areas as places to convene and socialise.

2. Vision Statement & Goals



By 2035 Daventry Town Centre will continue to be the heart of the growing town and a distinctive destination. Improvements to the overall offer of the town centre will be delivered through ongoing inclusive partnership working between the public sector, voluntary organisations, local businesses and the wider community. Changes to the town centre will result in a town centre that is fit for the 21st Century with an improved environment for residents, visitors and businesses.



  • Active travel and mobility will be improved in the town.
  • Wayfinding into and around the town will be improved for pedestrians and cyclists through new attractive signage.
  • Walking and cycling infrastructure will be improved in the town centre and connecting the town centre with Daventry Country Park, employment areas and the town’s neighbourhoods both existing and planned including the urban extensions at Monksmoor, North East Daventry, Micklewell Park and Daventry South West.
  • Opportunities will be sought for improving and introducing cycle routes connecting the town centre with the nearby villages of Braunston, Welton, Norton, Newnham, Staverton and the rural areas.
  • Daventry will be known for its availability of fresh, healthy, local and craft food at the market and the town’s cafes and restaurants.


  • The town centre will be socially and culturally inclusive for all ages and backgrounds.
  • There will be opportunities for adapting and reusing existing buildings within the town centre for community and culture uses such as the performing, visual and fine arts, youth activities, lifelong learning and maker spaces.
  • Local art trails and roundabout art.
  • Events will take place year-round in the public space as a way to attract residents and visitors into the town centre and regularly bring the community together.
  • Adapting existing buildings in the Town Centre, including the iCon building and the former Rectro Bar for community uses.


  • Parks and green spaces will be linked up through a green network integrated into the fabric of the town.
  • Measures to combat climate change such as street trees, rain gardens and pollinators along with educational explainer will be introduced in the town’s streets and public spaces including Eastern Way, High Street, Sheaf Street, Bowen Square, Market Square and New Street.


  • The mix and diversity of uses in the town will be increased keeping it busy in the morning and afternoon with an improved eating, drinking, cultural and entertainment offer to kick start the night-time economy. The town will be known for its outdoor cafe culture.
  • There will be a healthy mix of local and national businesses with a growing independent sector of locally-owned retailers and operators.
  • Experimental and temporary retail such as pop-up shops for local enterprises in existing buildings and areas will add to the vibrancy of the town centre.
  • New public spaces will be introduced in the town centre for day-to-day enjoyment and will be adaptable for use as public event space including Market Square, Bowen Square and the High Street.
  • Lighting, paving and street furniture will be uncluttered and will fit well in its surroundings.


  • Building on the town’s history and identity as a nationally important centre for communication and logistics, the town’s digital connectivity will be improved for the benefit of its residents, businesses students and visitors.
  • Digital technology will be embraced for marketing, communication, mobility and parking, supporting local businesses and connecting the community together.
  • A free Wi-Fi service for the town centre will be implemented.
  • Options for an ‘online high street’ with dedicated pickup/click and collect points for local businesses will be explored to support these businesses compete with online shopping.


  • The town centre’s economy will be inclusive and innovative.
    Entrepreneurs, creatives, start-ups, small companies and workers who need temporary and flexible workspace can comfortably find the space they need within the compact town centre.
  • Small businesses will have lower risks to setting up their enterprises in the town centre through a collaborative approach with property owners and local stakeholders.


  • Daventry’s rich history as a historic market town will be enhanced by featuring the town’s historic buildings and their setting.
  • Daventry Museum, events and ‘heritage trails’ will celebrate the town’s heritage in a fun educational and interactive way.

3. Town-Wide Initiatives

The Vision is a key document which will help to shape the growth of Daventry over the next fifteen years. The Vision comprises of a number of specific focus area proposals which put forward ideas for improvements to the public realm, green infrastructure, mobility and the built form, amongst others. The following town-wide initiatives seek to complement the area-specific proposals by setting a strong strategic framework to be adopted and implemented at a broader scale.

Town-Wide Initiative 1


To showcase Daventry’s independent retailers and traders, we propose for Daventry to implement an e-commerce platform which includes a local marketing and merchandising tool which intelligently manages orders and includes information on local delivery/collection points. The concept of the e-commerce platform is to provide up-to-date news on offers and deals, which, in turn, will raise the profile of local independent retailers. The platform can be flexible to include features such as monthly subscriptions and repeat orders to help retailers and business build a rapport with the local community.

EXAMPLE: ShopAppy is an intuitive app. which allows users to purchase goods from local retailers and organise for goods to be collected in-store or via a collection point.

Town-Wide Initiative 2


The purpose of the Public Realm Strategy is to consolidate all of the concepts put forward within the site-specific proposals and to build a robust framework which devises overarching long-term approaches for the public realm, connectivity, lighting, wayfinding/signage and public art. The aim of the Public Realm Strategy would be to:

  • Establish the local movement network
  • Identify the key areas that are suitable for outdoor social gatherings and events
  • Provide design principles for lighting schemes and wayfinding, taking into account the perception of safety and street legibility in key areas
  • Devise a long-term programme for public art, including information on local artists and suitable sites

EXAMPLE: The Guildford Art Strategy details key commissioning opportunities as well as setting principles for public art in different areas of the town (such as in the town centre and in new developments). Central to this, the Strategy also presents the findings of the community engagement stage.

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Town-Wide Initiative 3


In order to capture the active travel and transport measures integrated within the site-specific proposals, the Active Travel and Sustainable Transport Plan will set out the long-term approach to integrating walking, cycling and public transport infrastructure within Daventry Town Centre. The aim of this Plan is to prioritise walking and cycling routes and public transport in order to encourage healthy lifestyles and mitigate climate change. It is envisioned that the Plan will adopt innovative initiatives which will re-define the way in which the travel needs of the local community are met.

EXAMPLE: The Hub Cycle Parking Centre, located on Stockton High Street, is a free initiative offering local residents the opportunity to sign-up and safely store their bicycle in an indoor facility.

4. Town Centre Proposals


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Proposal Map Key

TIP: Please click on the links listed below to jump to more details about each proposal:

Key Area: The High Street & Market Square

Proposal 1: Market Square


  • Car dominated
  • Lots of underused but potentially useful space
  • Erosion of historic identity and setting for Holy Cross Church
  • Severed from High Street by New Street
  • Insufficient priority for crossing pedestrians

To create an attractive and comfortable space for:

  • Setting of heritage assets
  • Pedestrian priority
  • Market and events
  • Flexible outdoor seating


  1. Downgrade section of Abbey Street/New Street to a ‘shared surface’ to enable a seamless transition from Holy Cross Church to the High Street.
  2. Shape space to support an increase in local market traders.
  3. Encourage a variety of markets, events and attract new business and community activity.
  4. Remove highway engineered character to the Market Square and design for people rather than car mobility.
  5. Introduce infrastructure for active travel equipment such as bespoke cycle parking.
  6. Introduce locally distinctive appropriate and high-quality gateways and signage pointing to key landmarks around the town centre (bespoke finger posts).

Proposal 2: High Street


  • Road carriageway gives priority to motor vehicles rather than pedestrian flow.
  • Public realm discouraging cafe culture and outdoor seating areas.
  • Miscellaneous shop front signage and window treatment.


  • To enhance the environment of existing shopping area and market and to enable a café culture and invite use of outdoor street space.
  • Declutter and consolidate street furniture
  • Landscape treatment to be replaced with specified materials (to be identified within the ‘Public Realm Strategy for Daventry’) to create greater pedestrian priority along the High Street
  • Enhance and redevelop the area at the back of the High Street adjacent to
  • Mulberry Place (cinema) to create an attractive environment that conforms with the new public realm.
  • Develop an attractive lighting design for the High Street to add interest and improve functionality, in addition to increasing the vibrancy and use of the High Street and cinema area at night-time. Interventions to include catenary string/festoon lighting, upgrading lighting from light columns to LED lights attached to buildings and floor level lighting.
  • Include secure and covered active travel equipment storage and parking (including for bikes, electric scooters and buggies) to encourage sustainable modes of transport.
  • Introduce high-quality market stall awnings and assist with enhancing shop fronts (potentially including the development of specific guidance for the High Street/Sheaf Street).
  • Provide car parking for market traders away from the High Street.

Proposal 3: Area Around Cinema


  • Fragmented corner on North Street opposite new cinema development
  • Poor and unattractive surface of pedestrian route adjacent to Bishops Court

To create high-quality routes from the High Street to the new cinema.


  1. Continue lighting strategy and design principles to introduce catenary and festoon lighting on buildings to create interest and a positive atmosphere to support the night-time economy.
  2. Continue perimeter block with active frontage at the corner of North Street and the lane connecting to Millennium Way.
  3. Implement the Public Realm Strategy and introduce appropriate surface treatment for the carriageway.
  4. Introduce planting along North Street.

Proposal 4: Brook St / Tavern Lane / Sheaf St intersection


  • The High Street/Brook Street/Sheaf Street intersection was once an important and prominent crossroad in the town, however, it is now a car-dominated end to the High Street. The town would benefit from re-establishing this area as an important gateway with greater pedestrian priority.
  • Redundant posts, bollards street clutter blocking views.

Introduce a gateway to the High Street by creating a Piazza at the intersection of Sheaf Street, Tavern Lane and Brook Street, and provide a safe pedestrian environment to support the public houses and buildings which enclose the space.


  1. Introduce public realm elements to mark a key gateway in the town; Sheaf St punctuates the western end of the High Street.
  2. Remove visual clutter: bollards, railings, bench, large light columns, reposition utility box and consolidate or remove highway signage to create a safe and usable space around two public houses and independent shops in this location.
  3. Introduce ambient catenary/festoon street lighting on buildings facing downward rather than light columns in this area will enhance the setting for the night-time economy.
  4. Resurfacing the carriageway according to a Public Realm Strategy will give the perception of a pedestrian priority environment. Cars will still have access but not priority.
  5. Introduction of native planting will provide benefits such as pollinators and support wildlife habitat (birds, insects, invertebrates etc).

Key Area: Bowen Square & New Street

Proposal 5: Bowen Square


  • Car dominated environment.
  • Constant vehicular movement in the square and car park.
  • Unattractive environment for sitting outside.
  • High noise levels and some car-related pollution.
  • Unattractive hard surfacing.

To enhance the already bustling environment of the existing retail area in Bowen square. Remodel the square to create an inviting and attractive environment to provide outdoor seating and flexible outdoor space for events.


  1. Re-purpose Bowen Square and change its character to a pedestrian environment rather than a car park.
  2. Create a more attractive, softer environment to enable outside socialising in the day and night-time with the introduction of ambient lighting.
  3. Allow for some limited parking in the square restricted to disabled parking.
  4. Declutter and consolidate street furniture.
  5. Enhance setting by introducing multi-functional seating/soft landscape enhancements to include seating and provide environmental benefits.
  6. Introduce electric car charging points and secure active travel storage facilities.

Proposal 6: Bus Station / Tesco Car Park


  • Car dominated environment
  • Tesco car park could benefit from being enhanced
  • The underused bus station is prominent and unattractive in the street scene as it is heavily tarmacked and could therefore be reinvented to have a more attractive alternative use.
  • Underused space and visual clutter outside the mobility centre blocking movement.
  • Poor entrance/gateway to New Street Rec./Diamond Jubilee park.

To encourage parking in the Tesco car park rather than in Bowen Square, alleviating traffic congestion along New Street. Redesign the area outside the mobility centre to create an attractive link from Bowen Square into the New Street rec. Create an attractive and safe walking and cycling route to the town centre from the residential areas.


  1. Relocate the bus station to be either: a) a linear on street formation on New Street, or b), create a drop off and pick up loop within the Tesco car park and provide bus stops and a taxi rank adjacent to Tesco and the mobility centre and New Street Recreation.
  2. Utilise and tidy up the space in front of the mobility centre by removing unnecessary street furniture and lighting columns and consolidate signage and lighting.
  3. Enhance and improve landscaping and break up car park with green interventions such as large trees with adequate root ball areas, rain gardens which are low maintenance and functional planting options.

Proposal 7: New Street


  • Low pedestrian priority (only facilitated by light controlled pedestrian crossing) giving cars priority and right of way.
  • Car dominated environment.
  • Vehicles often cause congestion on New Street while waiting to park in Bowen Square

To change the character and hierarchy of New Street from a car dominant space, to a pedestrian and cycle friendly environment.


  1. Make New Street one-way to reduce road widths and provide space for a new cycle route and increased broader footpaths.
  2. Make drivers more aware of people movement through improved traffic slowing measures and give way signs. Implement colour and texture change along the length of New Street carriage way.
  3. Explore the potential for developing for the former Magistrates Car Park with a development that creates a positive/active frontage and helps positively addresses the road junction.

Sketch illustration of the proposed New Street scheme. NOTE: the development block shown on the Magistrates carpark to the corner of New St and London Rd is purely to illustrate the notion of a building on that site. The actual height, mass and design would be the subject of a detailed design exercise.

New Street indicative cross-section

Proposal 8: West Court Car Park


  • Unattractive gap in the street frontage which is dominated by parked cars.
  • Exposed backs of Waitrose servicing area


  • To provide a continuous frontage along New Street toward the Market Square.
  • To screen the servicing area.
  • To provide a well-designed mixed-use scheme.


  1. Introduce a three-storey mixed use design scheme (building height is subject to change as a result of further technical work) on the footprint of the existing car park.
  2. Include an active frontage along New Street and smaller retail units to attract independent businesses.

West Court Car Park Development. Note: the development block shown on the carpark site is purely to illustrate the notion of a building on that site. The actual height, mass and design would be the subject of a detailed design exercise.

Proposal 9: New Street Recreation Ground

The New Street Recreation Ground is hidden behind the Magistrates Court, Police Station and Mobility Centre and there is opportunity for enhancement and to better utilise the space.


  • To provide an enhanced space that has something for everyone to enjoy
  • Enable age integration and a mix of activities that are environmentally sustainable, low maintenance and sit comfortably within the natural setting (situated within the urban context).
  • Incorporate a Café/Pavilion near the entrance.


  1. Introduce natural play area/equipment.
    Introduce a sculpture or area for rotating art installations such as the ‘Fourth Plinth’ in London.
  2. Provide shaded green areas for seating including planting of native tree species
  3. Introduce ambient low-level lighting to ensure that wildlife habitats are not disturbed.
  4. Introduce interpretation boards (with QR codes) for educating and explaining stewardship of the environment, interventions to combat climate change and links to local artists.
  5. Introduce biodiverse areas of wildflower meadows (species-rich grassland) to encourage pollinators.
  6. Provide habitats for wildlife.
  7. Explore opportunities for a splash park or other water-based activity that complements the above.
  8. Explore the potential for adding additional games facilities to New Street Recreation Ground by replacing the current tennis courts with a ‘multi-use game area’ whilst ensuring tennis courts are still available for hire at The Parker Academy.

Key Area: Sheaf Street / Foundry Walk

Proposal 10: Sheaf Street


  • Perception that Sheaf Street is quieter than the High Street and the other shopping streets.
  • Poorly maintained paving areas.
  • Has good potential as a high-quality pedestrian street which supports local businesses and independent stores.
  • Ambient, low level lighting is needed to enhance the street and support the night-time economy.
  • Either end of the street needs enhancement to benefit from views out into the landscape.

To enhance the existing environment and encourage an increase in the cafe culture
create an attractive setting for outdoor dining / seating.


  1. Elements of the lighting strategy will be implemented such as catenary/festoon/string lighting, low level lighting on building facades to introduce interest and encourage the night-time economy.
  2. Existing street furniture will be consolidated, and the street decluttered of redundant bollards.
  3. New seating, and planting will be well designed, creative and multifunctional while responding to the historic character of the street, thus adding vibrancy to the street scene.
  4. Paving improvements.

Proposal 11: Sheaf Street Space


  • The space is currently underused (other than as a through route) and its purpose is undefined.
  • The pagoda does not appear to serve a purpose to meet community needs and requires ongoing unnecessary maintenance.
  • The pagoda structure blocks wider views out into the landscape from the town centre.


  • To create an inviting and attractive event space to enable small scale performances, music events other events and interactive outdoor users.
  • To open up wider landscape views.


  1. Remove pagoda to allow for a key view through to the wider landscape and enable a sense of place.
  2. Introduce a combination stage / platform seating area.
  3. Introduce opportunities for local art installations in vacant spaces.
  4. Introduce an ambient low-level lighting as well as catenary/festoon lighting to create interest and a night-time atmosphere.

Proposal 12: Foundry Walk Archway


  • Dated structure that is poorly maintained and attracts roosting pigeons.
  • Creates an uninviting section of the pedestrian route.

To make this section of a key pedestrian route in the town centre, attractive and functional.

To remove the Foundry Walk roof structure and open up the area to natural light. Incorporate new interesting lighting and art installations on blank walls and other creative ideas to enhance the route through to Bowen Square.

Key Area: North West Arc

Proposal 13: North West Arc


  • A car dominated environment.
  • Over designed and large road space and roundabout junction capacity for for its location and connectivity.
  • The Eastern Way currently severs the residential areas from the town centre.
    It is necessary for pedestrians and cyclists to use subways.
  • Currently a development site which sits at a 5-route intersection (Warwick St, St James St, Waterloo, Tavern Lane and Eastern Way) is a major gateway into the town centre and would benefit from reinventing to aid legibility.
  • The Hollow open space would benefit from being integrated into the town.


  • To provide a new arts/ community facility which can support a variety of uses and connects to a water-based amenity facility on The Hollow.
  • To utilise the opportunity to deliver a mixed-use development in line with current adopted planning policy that restores the urban fabric and acts as a transition from the town centre to the suburban residential areas of Daventry.
  • To set out robust overarching design principles for a previously identified redevelopment site.
  • Create a strategic development framework for the site and immediate context to inform further work in a ‘development brief’ or ‘design code’ to guide developers with proposals for the site.
  • Downgrade Eastern Way and areas around the site on Braunston Rd and Ashby Rd to give pedestrian and cyclists greater priority.
  • Create a safe route for school students and the community.


  1. Look to develop inside the Eastern Way roundabout to make better use of the site and create a more positive active frontage and a more outward-looking edge to the town centre and create more of a ‘street’ along this part of Eastern Way.
  2. Redesign the south-east section of Eastern Way roundabout to continue the Eastern Way pedestrian/cycle route.
  3. Look to create a development that creates a positive/active frontage on the site of the former outdoor swimming pool and car park whilst retaining the two memorial trees.
  4. Change the road geometry of the former roundabout junctions to reduce vehicle speeds and place emphasis on pedestrian/cycle crossing movements.
  5. Allow for the possible development of a new food store.
  6. Great a new ‘gateway’ into The Hollow and up into Brook Street. Clean and repaint subway with new artwork on walls and explore options to use architectural lighting light ceiling and walls.
  7. Retain the long stay car park.
  8. Look to at options to add a water-based amenity facility within The Hollow.
  9. Develop the former Vauxhall Site to provide positive active frontage to both Warwick St/Warterloo Rd and The Hollow. (this could also contain a community/arts hub).
  10. Change junction design of the Warwick St/St James St roundabout to reduce vehicle speeds and place emphasis on pedestrian/cycle crossing movements and create ‘Gateway’ into Tavern Ln/High St.

Design Principles:


It is important that this site retains a strong green link from Eastern Way to The Hollow. Planting must be native, functional and provide net gain in biodiversity. Opportunity to improve drainage and reduce surface water flooding by use of SUDs.


The existing infrastructure of the roundabout should be utilised to form a downgraded road structure that accommodates slower driving speeds. New roads should provide a framework for low speed connectivity within mixed use development blocks.


Development must front Eastern Way, Branston Road and Ashby Rd and should have active frontages.


Building heights should be 2-storey where they adjoin the existing residential areas to the north west. They could then increase up to 3 storeys where they front Eastern Way, and, where there is justification, 4 storeys may be considered (for example at the centre of the site where ground levels can accommodate it).


Car parking must not be a dominant feature of any new development and exploration of underground, subterranean or under croft parking should be considered to utilise the existing drop in levels where the roundabout currently sits. There must be provision for securing covered cycle parking as well as temporary cycle parking for retail units. Electric charging points should be implemented across the scheme.


All buildings must utilise sustainable construction techniques and energy efficiency must be designed in from the onset and not retrofitted post construction. The development brief for the area will define the requirements and standards.


The architectural style of the buildings (whether they be contemporary or traditional) must respond to the local context and align with the guidance set within the development brief.

Key Area: Eastern Way

Proposal 14: Eastern Way


  • Difficult for pedestrians to cross at the western end.
  • Does not encourage pedestrian and cycle use.


  • To create a green boulevard feel and an attractive interesting walking/cycling route to encourage its use from new residential extension areas into the Town Centre.
  • To provide ease of access and safe crossing points for pedestrians.
  • To provide a safe on road cycling experience.


  1. Change the character and speed limit along Eastern Way to encourage car users to slow down and give greater priority to pedestrians and cyclists.
  2. Enable safe movement flow for school students and the community to access the Town Centre and use amenities on a daily basis.


Eastern Way indicative cross sections:

5. Delivery

An action plan will be developed in the final vision and will need to be delivered across a number of organisations.

6. Next Steps

After the Final Vision is prepared based on the result of the current consultation, it will need to be ratified by Daventry District Council and Daventry Town Council. West Northamptonshire Council will be a key part in delivering the strategy.

7. Have Your Say

During Phase 2 consultation on the Draft Vision we have engaged with residents, businesses and Daventry Town Centre Users. The online survey closed at midnight 10th January 2021.

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